Contents
Of your course.
module 1
Introduction in Floral Design
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Lets Start At The Very Beginning
This lesson will introduce you to speaking the floral practitioner's language, defining terminology you may hear when working as a floral designer. The basic lingo is your first step in becoming a floral designer.
What's in your Toolbelt?
An artist is not complete without his tools. In this lesson, we identify the necessary tools and equipment needed in floral design practice, and then some not so necessary, but great to have.
Votives, Vases, and Vessels
A floral arrangement is not complete without a beautiful container to present them in. In this lesson, we will look at the different containers that are available for presentation, from the different kinds of vases to votives, and vessels, including the materials these containers can be constructed from.
The Artist, the Scientist, and the Businessman
As a floral designer, your task is not just to design a beautiful arrangement as an artist, but to also place your lab coat on, and become a scientist to understand the chemistry of the flowers, and a businessman to run a day to day operation, from the flower market to the customer.
Going to the Market
In this lesson, we pack our bags, and we travel to the flower market. No floral designer can be successful without those early trips to the markets to select the freshest possible flowers. We discuss floral market etiquette, and what you can expect when shopping for the freshest flowers.
I Wish I Had An App For That
I'm sure we have all been in a situation where we have stumbled across a beautiful plant or flower, but we have never seen it, and have no idea what it is. In this lesson, we discuss how to search for flowers on the various search engines, or the best apps to include on your smart devices as a floral designer.
What Happened To The Roses?
There is nothing more devastating than opening a box filled with roses; that have been specially shipped to you, and discovering that something must have happened to them during the journey. In this lesson, we discuss the various parasites and bugs that could affect your flowers, and what we can do to prevent these.
Where It All Came From
In this lesson, we travel through time and discover the development of floristry through time and style
module 2
Intermediate in Floral Design
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All Over the World
We are spiritual beings as well as physical beings. As humans, we respond to flowers on so many different levels. Flowers are present at every wedding and funeral. Flowers commemorate births and birthdays, celebrations and events. Regardless of your beliefs or the culture you were born into: our souls connect to flowers in a way that words often can’t express. We will be looking into the different cultures and how they brought different styles and viewpoints into floral design.
From Valentines day to Christmas day
Every year; at the beginning of the year; people worldwide take down old calendars and hang new ones. The calendar will then be filled with important dates and celebrations. In this lesson, we will look at how the different holidays and occasions throughout the year will influence your choices of colour and product in floral design
Location, location, location
The flower industry is more extensive than we thought. I have found florists in the most surprising of places. The identity as a florist you portray will be determined by the flowers you sell and the styles you employ; this will ultimately determine your market and location.
Sustainable Floristry
Your respect for nature will enforce the philosophy you wish to express. More and more people the world over are joining the movement that asks you to change behavioural patterns, and the way you relate to the world around you.
In this lesson, we will take a look at eco-friendly alternatives for embellishments. We discover the return of preserved flowers to fashion and how the market is adapting.Always the Nanny
When you become a floral designer you have to put an apron on, flower stains don’t come out. The apron you wear will remind you that you will always be the nanny! In this lesson, we will revisit the issue of floral care in order to understand commercial influences in floristry.
Knowing your Greens
In the past few years, greenery, as we call it, started taking on a different meaning than it used to have in floral design. In this lesson, we value our greens. We learn that greenery is more than we ever imagined it to be. We discover green as a colour, green as a symbol, green as a connection to the earth and green as one of the most important design elements in floriculture.
Fillers and Finishers
Like in everything mankind does, they create a hierarchy in order to interpret everything. In floristry, the hierarchy of flowers was established early on. The focal flower or main attraction was always the star of the show. In every floral design, the hierarchy determines the focal point. In this lesson, we identify the different fillers and finishers that can be included in the design.
The Principle of 3
In floristry, the stars have always been the most exquisite and breath-taking blooms. The challenge for a floral designer today will be to remain relevant. Relevancy will require the floral designer to re-evaluate its place within the community and to keep offering products people require. Lucky for us, mankind is nostalgic and will always return to flowers. This lesson takes a look at design elements that work and how those can be reinvented to create new looks
module 3
Advanced in Floral Design
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Lets Twist Again
The idea of collecting or picking flowers for a loved one is a long-standing romantic notion of lovers showing affection. Flowers mark important events in our lives. It is then the presence of flowers that can make an event have more impact. In this lesson, you learn how to make a bouquet from choosing the flowers according to the brief to finishing the design and continuing flower care.That's A Wrap
The reality is there are thousands of examples out there, and the competition is real and fierce. The question now becomes: how do you make your bouquet noticeable and stand out from the crowd? This lesson will explore ways to give your designs a personal touch and at the same time project a corporate identity that defines you as a floral designer.
Set the Artist Free
Colour is perhaps the most dramatic element the floral designer has in the bag of tricks. In this lesson, we build an understanding of colour. This is done in order to guide you when making decisions as you develop your instincts as a designer, these things will come naturally to you.
The Orchid Bar
Part of the orchid’s allure is the exotic reputation it carries; many myths and legends exist about orchids and only enhance the temptation of the orchid. Orchids have a reputation for being tricky; some might even refer to them as Divas or Prima Donnas. Therefore, we will get to know them a little better before we work with them.Hang It Out To Dry
In this lesson, we look at flower preservation. Surprisingly this is not a new practice. Flower preservation is as old as ancient Egypt. We learn and grow from the past and new techniques and ideas have developed in the crafts surrounding dried and preserved flowers.
Florist's Got Talent
As I am sure you are aware; we live in a rapidly changing society that is changing its values and as floral designers, we have to be able to adapt or be left behind. In a lesson, we imagine being put under the spotlight and having to perform
Nostalgia
This lesson dates back in time - not the ancient past of historians and archaeologists; no the past of our parents and grandparents.
The Cambridge Dictionary describes nostalgia as: “A feeling of pleasure and also a little sadness; when you think about things that happened in the past”
Festival Floristry
In this lesson, we are finishing off the course by travelling the world and observing all the festivals that use flowers in their annual celebrations.
