Contents
Of your course.
module 1
Introduction in Mini MBA in Business
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Strategy I: Business Strategy Basics
At the end of this lesson, you will review the full course overview & understand the components that make up this course. Identify the types of businesses, entities, the three business contexts and the purpose of business. Recognise the purpose and components of a business strategy and strategic plan. Understand the business context using Porter's 5 Forces model which is a situational analysis to determine the business context. Complete a personal elevator pitch.
Marketing I: The Exciting World of Marketing
By the end of this lesson, students will
Explain using examples your understanding of important concepts in marketing
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Understand strategic marketing & value creation
Practical outcome
- Create a strategic marketing plan using the 7P’s of marketing: decision-making model
Economics I: Perspectives in economics
By the end of this lesson, students should be able to:
- Understand the definition & branches of economics; and
- Explain rational choice & key concepts in economics
Practical outcome
- Construct the Production possibility curve based on your understanding of key concepts
Accounting I: Accounting fundamentals
At the end of the this lesson Students will- Correctly identify the various types of accounting concepts and financial transactions of a business
- Categorise transactions using the accounting equation
- Understand the common language of accounting and global practices
Supply chain management I: The Marvellous World of Supply Chain & Operations Management
By the end of this lesson, students will
- Describe key concepts in supply chain management, and
- Explain the strategic role of SCM using the 3 stages of operational planning
Practical outcome
- Application of the SCOR model
Strategic human resource management I: Human Capital intrinsics
By the end of this lesson, students will
- Understand key concepts in the field of human resources
- Identify the three roles of the human resources department
- Explain the strategic role of human resources, their deliverables and their metrics
Practical outcome
- HR measurement metrics for certain deliverables in the employee life cycle
Information systems I: Information System Fundamentals
At the end of this lesson, students will
- Identify the types of information systems,
- Recognise the five primary components of information systems, and
- Explain why information systems are a business imperative.Leadership, Ethics, Governance & Law I
By the end of this lesson, students will
Understand important concepts in Leadership
Identify and apply different leadership styles for different contexts
Identify the qualities or traits of effective leaders
Practical outcome
- Identify their own leadership style and create a plan to become a more effective leader
module 2
Intermediate in Mini MBA in Business
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Strategy II: Business Analysis Basics
In this lesson, you will
- Recap business strategy intrinsics
- Refresh your knowledge of the strategic planning approach/cycle
- Deepen your knowledge of strategic planning in the area of environmental scanning
- Undertake a strategic planning exercise by constructing a business SWOT analysis
Marketing II: The Compelling World of Marketing
By the end of this lesson, students should be able to:
- Recap their understanding of strategic marketing
- Identify the key elements of the marketing plan
- Revise certain elements of the marketing mix
Practical outcome
- Deepen their knowledge in strategy development 'product' & 'place' in the marketing mix, by learning how to apply the Ansoff matrix.
Economics II: Microeconomics
Students will be able to -
- Identify the focus of the sub-field of Microeconomics
- Understand the concepts marginal utility, elasticity and equilibrium and explain their effect on supply and demand
- Examine demand and know how to read, analyse and interpret demand using a graph
- Examine supply and know how to read, analyse and interpret supply using a graph
Accounting II: Interpreting the Income Statement
This lesson includes:
- An introduction to financial statements & key concepts
- Learn to locate and identify an income statement
- Learn how to examine and interpret an income statement.
Supply chain management II
In this lesson, students will:
- Recap supply chain basics
- Learn to identify the six supply chain orientation models
- Understand the three important flows in supply chain management
- Observe best practices from globally recognised leaders in supply chain management.
Strategic Human Resource Management II - Organisational Culture
In this lesson, students will:
- Recap the employee life cycle and the jobs of HR
- Deepen their understanding of organisational culture
- Learn the principles and dimensions of culture to enhance employee centricity & performance using the Hofstede and Trompenaar models of culture
Big Data
At the end of this lesson, students will
1. Understand the importance of technology and its data component
2. Understand the classification & processing of data
3. Examine the applications, advantages & challenges of big data
Leadership, Ethics, Governance & Law II
At the end of this lesson, students should:
1. Understand the importance, basic principles and key concepts in corporate governance
2. Identify the pillars of corporate governance
3. Examine business case studies in the domain of corporate governance to understand governance failures
